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Helen of Troy Looks To Sell Pert, Brut and More

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By: TOM BRANNA

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UPDATE: On June 8, 2021, Helen of Troy Limited agreed to sell its personal care business to HRB Brands, LLC. To learn more, click here.  Helen of Troy Limited is exploring the divestiture of its personal care business, a subset of the company’s overall beauty segment that includes liquid, powder and aerosol products under brands such as Pert, Brut, Sure and Infusium. This potential divestiture, the company said, will advance its strategy to focus its resources on its so-called “leadership ...

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